Read a card

Every part of a card tells you something. Here’s what each one means, from the title down to the line at its foot.

Number cards

• The number covers the card’s dates, in its currency.
• The change line sits under it, like “▲ +4.1% vs prior 30 days ($41,200)”. It gives the change, what it’s compared with, and the earlier value. Green is good news and red is bad, so spend going up shows red. Hover it for the exact dates on each side.
• “Not enough history to compare” shows when there’s no data yet for the earlier period.
• The small trend line shows the same number across the card’s dates, by day up to 14 days and by week after that. Make the card bigger and the trend spreads across it.
• A target bar shows when the card has one. See Targets and pacing.

Charts and tables

• The legend names each line or bar. A dashed line is the comparison (“Previous period”, “Same period last year” and so on), and “Forecast (est.)” marks a forecast. See Forecasts.
• Hover a point or bar for its exact value, the comparison’s value and the change.
• The grey line under the title is the card’s note. It says what the card measures, in a sentence.
• The foot of the card has two sides. On the left is the request the card came from, or the one that last changed it, in quotes. On the right are its sources (like Shopify + Meta Ads), any sales channel your workspace leaves out (“without Wholesale”), and its rules (“1 rule”). Sales channels See Keep campaigns by name or size.

Titles

• Long titles wrap to two lines. Hover for the full title.
• Titles follow their dates. “Net sales, last 30 days” becomes “Net sales, month to date” when you change the dates. Inside a frame that sets the dates, the dates drop out of the title, since the frame’s label already says them.
• Tags beside the title tell you when a card keeps “Own dates” inside a frame, or shows a different region from the deck. Which cards belong to a frame See The region switch.

Related

• Card types
• Drill into a card
• When a card is waiting or can't show