Klaviyo

Connect your Klaviyo account and Stetto imports your email campaigns and flows, using the same report numbers Klaviyo shows you.

Connect Klaviyo

1. In Settings, “Connections”, choose “Add a connection”, then “New Klaviyo account”.
2. Sign in to Klaviyo and allow Stetto to read your reports.

One Klaviyo login is one account, so there’s nothing to choose.

What’s imported

• Campaigns. Each campaign’s totals, on the day it went out.
• Flows. Day by day.
• The numbers. Delivered, unique opens and clicks, unsubscribes, and the orders and revenue Klaviyo attributes to email (by Placed Order).

These are the numbers Klaviyo’s own dashboards show. SMS isn’t imported yet.

Good to know

• Numbers keep moving for about two weeks after a send, as opens and orders come in. Stetto re-reads the last two weeks every time it checks, so they settle on their own.
• Klaviyo’s revenue is Klaviyo’s claim. It credits any order within its attribution window, so it can count an order Meta or Google also claims. That’s why Stetto’s email share of sales uses Shopify’s own sales instead. See Platform ROAS against Shopify-verified ROAS.
• Klaviyo limits how fast its reports can be read, so a long history can take a while to come in. The sidebar shows how far it’s got.

Who can do this

Team admins. See Roles: admin, editor, viewer.

Related

• How fresh is my data?
• Blended metrics