What Stetto is

Stetto is a canvas for your store’s numbers. Your Shopify sales, ad accounts, email and site visits land in one place, and you lay them out as cards on decks, the way you’d design in Figma.

The pieces

• A workspace holds one brand’s data and decks. A team can have several, one per brand or per client.
• Decks are canvases built around a goal, like “Cut CAC to $40”. See Create, rename, reorder, duplicate and delete decks.
• Cards each hold one number, chart, table or map. See Card types.
• Frames are sections of a deck that set the dates for every card inside. See What a frame is.
• Stetto, the assistant, answers questions you ask in plain words, straight from your numbers. It also builds cards and changes them. See Ask anything.

Every number has one definition

Every number on every card comes from Stetto’s metric catalog, so the definitions are the same everywhere: on your cards, in exports and in Stetto’s answers. Stetto can’t invent a number or write its own formula. It asks the catalog, just like you do. See the Metric glossary.

What Stetto isn’t

Stetto isn’t an attribution tool. There’s no tracking pixel, and it never guesses which ad gets credit for a sale. Shopify’s net sales are the revenue everything is measured against, and whatever Meta, Google or Klaviyo claim is always labelled as their claim. See Platform ROAS against Shopify-verified ROAS.

Stetto only reads

Stetto reads your data and never changes it. Not a campaign, not an order, not a setting. See Security and privacy.

Related

• A tour of the screen
• Set up Stetto in 10 minutes