The templates

Every template in the sidebar's Templates tab, and what it shows. Each drops in as a frame that sets the dates for its cards.

Weekly pulse

Net sales, orders, AOV and MER against last week, with sales and spend by day.

Month pacing

Month to date against the same days last month: sales, orders, spend and MER, day by day.

Paid media

Spend, MER and CAC, spend by platform, and what Meta and Google claim against Shopify.

Creative performance

Top Meta ads with thumbnails and fatigue flags, ROAS by ad set, hook and hold rate.

Email

Email's share of sales, open and click rates, top flows and how each campaign did.

Profit

What you keep after product, shipping, fees and ads. Uses your product costs.

Regions side by side

Every region's sales and MER, and a scorecard to compare them. For brands that sell in more than one region.

Products and stock

Best sellers, and how many days of stock each product has left at its current pace.

Traffic and conversion

Store visits, conversion rate and the shopping funnel, by channel, as Shopify counts them.

Website traffic (GA4)

Google Analytics sessions by channel group, engagement, and conversion from Shopify's orders. Counts headless storefronts too.

Landing pages (GA4)

Paid visits by landing page, source / medium, UTM campaign, device and city, with engagement, key events and GA4's revenue for each.

Paid funnel

Ad spend, the visits it bought and what they did on the site, by campaign and landing page, against the store's sales.

Amazon

Amazon sales beside the store's, its share of the total, and Amazon's own sessions, conversion and buy box, by marketplace. Coming soon for your own seller account. The sample brand shows it today.

Customers and orders

New customers and what they cost, order value, refunds, and sales by channel.